Saturday, May 8, 2010

Carlsberg DO do football ads...and they're probably the best in the world

With the World Cup coming up this summer the excitement of every football is huge. The problem with the build-up to the biggest sporting event in the world is the amount of ads we have to put up with on our televisions.

One of the more painful cases this year involves Peter Crouch, Dirk Kuyt, Nicolas Anelka and Cesc Fabregas. The Premier League stars should hang their heads in shame for this Pringles ad. Another awful ad involves Terry Venables singing for The Sun (the funniest part is the head on Harry Redknapp when he comes out for some reason).

That being said there are some decent efforts. Sony's ad with Venables (again), Graham Taylor, Kenny Dalglish, Kelly Brook (anything that gets her on tv more is ok in my book) and Stuart Pearce is very funny. The Pepsi ad follows their usual trend of not asking footballers to try to do much acting, and it works. Stars like Messi, Drogba, Lampard and Henry (scum) lend their skills to a decent effort from Pepsi that includes the world cup anthem from Akon.

However, it is up to Carlsberg once more to put the best ad forward. This time though it isn't their usually hilarious offering but more of an inspirational one. Not like the brilliant Pub Team ad with England legend's or the retirement home for the Irish managers, this year's offering tries to get the hairs on the back of your neck to stand up.

Using famous faces from England, the ad really tries to get the viewer pumped up and following England. As much as I hate to admit it, it worked on me so I can think what the English public make of it.

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